About The CUXA
Learn about the world’s leading authority on Clinical UX, its mission and vision, and how it serves its members.
The Clinical UX Association
The Clinical UX Association (CUXA) is the professional association for people working in Clinical UX. The CUXA is dedicated to improving the user experience (UX) of healthcare technology and services around the world. By providing variousresources, and membership benefits, the CUXA supports current and future Clinical UX professionals in doing their best work in healthcare.
Health is a basic human right. The CUXA recognises optimising the usefulness, usability, accessibility and satisfaction people have when interacting with healthcare technology and services. is paramount to maintain this human right.
What is Clinical UX?
Clinical User Experience (CUX) is about the interactions people, primarily clinicians and patients, have with healthcare technology and services.
Impact Of Our Work
Our work has had a positive impact on the healthcare industry in several ways, including:
Reduced Medical Errors
Well-designed digital healthcare systems can help eliminate confusion and minimise mistakes that could jeopardise patient safety. It can also prevent missed or delayed diagnoses and treatment.
Improved Patient Satisfaction
Better UX in healthcare can make access and use of healthcare technology and services easier for patients. This can lead to healthcare meet, if not exceed, patient expectations.
Improved Clinician Satisfaction
Efficient technology reduces frustration and disruption to clinician worflows. This can improve clinician performance and help them focus on providing quality care.
Reduced Costs
Optimised healthcare technology and services that are more efficient and effective, can make delivering healthcare considerable cheaper.
Improved Quality Of Care
Patients achieve better health outcomes when clinicians can work at the best of their ability with tools featuring great clinical UX.
Our Mission and Vision
We define the gold standard for the healthcare experience globally.
We establish industry-leading standards for Clinical UX, ensuring safe, effective, and intuitive healthcare technology and services for all.
We advance the field of clinical UX by providing education, resources, best-practice sharing and community to healthcare professionals.
A world where technology and services empower seamless healthcare experiences, leading to improved clinician satisfaction and patient outcomes.
Meet Our Founder
Dr Gyles Morrison MBBS MSc
CEO & Chairman
Dr Gyles Morrison is a pioneering figure in healthcare design and the founder of the CUXA. In 2015, Dr Morrison coined the term ‘Clinical UX’, identifying a critical gap between general usability and the high-stakes, specialised needs of healthcare environments.
With a career dedicated to bridging the divide between clinicians and technologists, he has spent over a decade advocating for systems that prioritise patient safety and clinician well-being.
At the CUXA, Dr Morrison continues to lead the global conversation on how intentional design can transform the delivery of care and reduce professional burnout.
Clinical UX Principles
At the heart of all we do are these five core values:
Inclusivity, Respect, Rigour, Ethics, and Innovation
Inclusive
Always prioritise the needs, experiences, and preferences of patients while considering diversity and ensuring every person feels safe, welcome, and respected within their healthcare journey.
Respectful
Uphold the value of all individuals involved in the healthcare experience. Design with compassion, prioritise privacy and enable patient autonomy, especially in situations of vulnerability.
Rigorous
Make informed decisions grounded in research, user testing, and data. Commit to ongoing evaluation to ensure designs are effective, safe, and efficient.
Ethical
Design solutions that promote fairness, justice, and positive impacts on users. Adhere to ethical standards, safeguarding data, and taking responsibility for the broader implications of your work.
Innovative
Pursue new ways to enhance healthcare experiences and quality of life. Embrace creativity, actively gather feedback, and continuously iterate designs for greater impact.
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